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100 Cities in 100 Days is a unique approach to helping consumers, small business owners, and communities cope with the seemingly endless growth in identity theft, cybercrimes, data breaches, and Internet dangers.

Our goal is to persuade local communities to come together and work with each other, led by local experts, to spread the “prevention through education” message.

What’s the Big Idea?

Our plan is to persuade at least 100 cities across California and around the country to commit to doing at least one thing to raise community awareness about identity theft and online safety, and especially coming up to tax time.

Participating communities can host a seminar, webinar, or school presentation, distribute education materials, make a proclamation, or anything else you feel is appropriate for your community. You don't have to participate in 100 days, just commit within the first 100 days of launch to doing something.

Participants and organizers in each community are expected to include city councils, police departments, Chambers of Commerce, local businesses, credit unions, community banks, and schools.

Our hope is to convince as many consumers and small business owners as possible that the best defense against identity theft, cybercrime, and online dangers is "prevention through education" and that education will work best and grow faster at a local community level.

Why Now?

Identity theft and cybercrime are at an all-time high, as are data breaches. Consumer confusion and concerns are also elevated, and we hope 100 Cities will provide some answers and hope.

With so much focus on identity theft, cybercrime, and data breaches, we thought this would be a good opportunity to remind consumers and business owners of how important their own vigilance and awareness are. And our hope is that other cities and states will launch something similar.

Who’s Behind It?

The non-profit Identity Theft Council was founded in 2010 as a partnership between law enforcement, security experts, and consumer groups to find more effective ways to support victims, train law enforcement, and educate the community about identity theft and how to avoid it. In 2011 the council was honored as the first non-profit to win the coveted SC Magazine Editor's Choice Award. Previous winners include the SANS Institute and the NSA.

Partners in the Council include the Council of Better Business Bureaus, the Elder Financial Protection Network, the Online Trust Alliance, the Independent Community Bankers of America, and the Identity Theft Resource Center. The Council is based in the San Francisco east bay city of Walnut Creek, hailed as the nation's first Cyber Secure City and the first city in the nation to train its entire police department in identity theft awareness.

The Council recently produced In The Company of Thieves, the first documentary to focus on identity theft from the perspective of the thieves. The documentary is due for release in the Spring of 2015. Click here for more information.

How Can You Participate?

  • Offer to organize an event in your community.
  • Look for willing local partners, like your Police or Sheriff's Department, city leaders, Chambers of Commerce, local schools and businesses.
  • Share this site and our message with your family, friends, and workplace. You can start by becoming a Facebook fan.
  • Download our free security guides and start using our expert tips.
  • Get protected by using all the great free security tools we recommend.
  • Subscribe to our free security newsletter and alerts so you can stay one step ahead.


“As an identity theft prosecutor, I see firsthand the devastation of the victims. Prevention is the only way to slow the emptied bank accounts and shattered families and it has to start, person by person, within our neighborhoods. Initiatives like ‘100 Cities’ are critical in getting the word out. I urge every community to come together and fight back against identity thieves: through education.”

Vishal Bathija
Deputy District Attorney
Santa Clara County District Attorney's Office


For More Information Contact:

Neal O'Farrell
Executive Director

The Identity Theft Council
(925) 914 0248